GMO – The label has started its activities in the recorded music area in late spring 2012. Physical as well as non-physical distribution, download and streaming platforms will enable musicians, publishers and record labels around the globe to introduce their respective musical activities to bigger audiences. Highlighted will be music from all corners of the earth which reflects the cultural identity of its country, religion, ethnical heritage and musical origin. Musicians from everywhere will be challenged to share their music and their recording process online with fellow musicians from different corners in the world.